Clever Isn’t Wise Co. Body Shop is a Richmond-based organic skincare and wellness brand known for its handmade, plant-powered body products. With a philosophy rooted in ancestral wisdom and modern healing, the company offers soaps, butters, scrubs, and oils crafted from nutrient-rich ingredients like shea butter, hibiscus, turmeric, sea moss, and activated charcoal.

Founded to address the skincare needs of melanated skin and sensitive users, Clever Isn’t Wise Co. creates formulas free from synthetic fragrances, dyes, or parabens. Their popular product collections—such as Glow Bars, Calm Body Butters, and Detox Soaps—are developed with intentionality, self-love, and skin wellness in mind.